Applied Economics Teaching Resources

an AAEA Journal

Agricultural and Applied Economics Association

Teaching Education Commentary

Demand Dashboards: Interactive Tools to Communicate Consumer Behavior

Justin D. Bina(a) and Glynn T. Tonsor(a)
(a)Kansas State University

JEL Codes: JEL Codes: Q11, Q13, Q19
Keywords: Dashboard, extension education, meat demand

Publish Date: November 27, 2023
Volume 6, Issue 1

View Full Article (PDF)

Abstract

A publicly available dashboard is developed and discussed as an alternative, time-efficient approach to extension education, reflecting an intersection of survey design methods, statistical analysis, and web application development. The dashboard targets consumer behavior in the U.S. meat sector and serves as a dynamic and easily accessible source of market information for users with unique data needs and limited time. An overview of the dashboard and examples of its value to industry professionals are provided.

About the Author: Justin D. Bina (jbina97@ksu.edu) is with the Department of Agricultural Economics at Kansas State University. Glynn T. Tonsor is a Professor with the Department of Agricultural Economics at Kansas State University. Acknowledgements: The research and materials provided here have been reviewed by the Institutional Review Board at Kansas State University (Proposal #9970).

Copyright is governed under Creative Commons CC BY-NC-SA

References

AgManager.info. 2022a. Meat Demand Monitor—Project Methodology. AgManager.Info. https://agmanager.info/livestock-meat/meat-demand/monthly-meat-demand-monitor-survey-data/meat-demand-monitor-project

AgManager.info. 2022b. Monthly Meat Demand Monitor [Survey Data]. AgManager.Info. https://agmanager.info/livestock-meat/meat-demand/monthly-meat-demand-monitor-survey-data

AgManager.info. 2022c, May 18. Hay Inventory Calculator. AgManager.Info. https://www.agmanager.info/hay-inventory-calculator

Colorado State University. 2022. Decision Tools. Colorado State University Extension. https://abm.extension.colostate.edu/decision-tools/

KS Legislature (Director). 2021, March 24. House Agriculture Committee 03/24/2021. https://www.youtube.com/watch?v=FcktRbRbi1I

Purcell, W. 1998. “A Primer on Beef Demand.” In Staff Papers (232526; Staff Papers). Virginia Polytechnic Institute and State University, Department of Agricultural and Applied Economics. https://ideas.repec.org/p/ags/vtaesp/232526.html

Subramaniam, A., S. Polzin, and J. Lusk. 2022. “Consumer Food Insights Dashboard.” Center for Food Demand Analysis and Sustainability. https://ag.purdue.edu/cfdas/resource-library/consumer-food-insights-dashboard/

Taylor, H., G. Tonsor, J. Lusk, and T. Schroeder. 2022. “Benchmarking US Consumption and Perceptions of Beef and Plant-Based Proteins.” Applied Economic Perspectives and Policy 45(1):22–43. https://doi.org/10.1002/aepp.13287

Tonsor, G. 2021, June. “Testimony of Glynn T. Tonsor, Ph.D. Before the United States Senate Committee on Agriculture, Nutrition, and Forestry.” AgManager.Info. https://www.agmanager.info/livestock-meat/meat-demand/testimony-glynn-t-tonsor-phd-united-states-senate-committee-agriculture

Tonsor, G., and J. Lusk. 2022. “U.S. Perspective: Meat Demand Outdoes Meat Avoidance.” Meat Science 190:108843. https://doi.org/10.1016/j.meatsci.2022.108843

Tonsor, G., J. Lusk, and S. Tonsor. 2021. “Meat Demand Monitor During COVID-19.” Animals 11(4):1040. https://doi.org/10.3390/ani11041040

University of Missouri. 2022. Missouri Ag Intel. https://agintel.missouri.edu/

U.S. Bureau of Labor Statistics. 2022. 12-Month Percentage Change, Consumer Price Index, Selected Categories. https://www.bls.gov/charts/consumer-price-index/consumer-price-index-by-category.htm

U.S. Department of Agriculture, Agricultural Marketing Service. 2023, July 28. Estimated Weekly Meat Production Under Federal Inspection. SJ_LS712. https://www.ams.usda.gov/mnreports/sj_ls712.txt

U.S. Department of Agriculture, Economic Research Service. 2023, July 27. Livestock and Meat Domestic Data. https://www.ers.usda.gov/data-products/livestock-and-meat-domestic-data/

Widmar, N., J. Jung, A. Subramaniam, and J. Lusk. 2022. #Meat. Center for Food Demand

Analysis and Sustainability. https://ag.purdue.edu/cfdas/resource-library/meat/

Zhao, S., L. Wang, W. Hu, and Y. Zheng. 2022. “Meet the Meatless: Demand for New Generation Plant-Based Meat Alternatives.” Applied Economic Perspectives and Policy 45(1):4–21. https://doi.org/10.1002/aepp.13232