Case Study
A Case Study on the Home Cooking Movement—Legalization, Market, and Competition
Suraj Gurung(a), Jonathan Ritacco(a), Lijun Angelia Chen(a) and John Lai(a)
(a)University of Florida
JEL Codes: JEL Codes: Q13; Q18
Keywords: Diffusion of innovation, economic systems and structures, Home Cooking Movement (HCM), legalization, Microenterprise Home Kitchen Operations (MEHKO)
Publish Date: November 4, 2024
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Abstract
The National Food Freedom Initiative, led by the Institute for Justice, has been promoting “food freedom” since 2013, advocating for people’s rights to buy or sell foods of their choice and for reduced government regulation. Similar progress by California Assembly members and non-profit organizations, coupled with increased home kitchen operations driven by consumer demand, led to the passage of Assembly Bill No. 626 (AB 626) in 2018, which legalized residential preparation and sale of foods containing perishables (i.e., meat and seafood). California’s AB 626 laid out a legislative foundation for other states, such as Utah and Iowa, expanding the Home Cooking Movement (HCM). However, while the HCM is an emerging tool to extend the food freedom initiative, little is known about the economic viability and resilience of the HCM food system and the growth potential of home kitchen operations and businesses. To fill the gap, this case study examines the evolving legislative landscape of the HCM, accesses the economic systems underpinning HCM across three core structures—motivation, decision-making, and information structures, and uses the framework of Diffusion of Innovation Theory to analyze the challenges facing the HCM. By creating an enhanced economic understanding of an innovative food system, this case study offers valuable insights to beneficiaries such as policymakers, consumers, industry advocates, and opponents, as well as students majoring in agribusinesses and food economics.
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Articles in this issue
Textbook Review of: Equilibrium Displacement Models: Theory, Applications, and Policy Analysis. By Gary W. Brester, Joseph A. Atwood, and Michael A. Boland
George Davis, Andrew Keller, Henry Kinnucan, Mike McCullough, Hikaru Hanawa Peterson, et al.
Reflecting on Using Reflection Exercises to Improve Student Learning and Teaching Effectiveness
Jaclyn D. Kropp
Innovate to Lead: Curriculum Innovations to Meet Students’ Needs in Applied Agricultural Economics and Agribusiness Programs
Rachna Tewari , Na Zuo, Maria Bampasidou, Anthony Delmond, Lijiao Hu, Tanner McCarty, et al.
A Case Study on the Home Cooking Movement—Legalization, Market, and Competition
Suraj Gurung, Jonathan Ritacco, Lijun Angelia Chen and John Lai
Expanding Beyond Case Studies in Postgraduate Agribusiness Teaching to Enhance Experiential Benefits and Student/Teacher Outcomes
Alexandra Peralta, Craig Johns, and Adam Loch
Minority-Owned Agricultural Businesses and Challenges with the Paycheck Protection Program: Seeking Ways to Reach Farmers
Kevin Kim, Ana Claudia Sant’Anna and Iryna Demko
Applied Economic Models of Commodity and Input Markets to Assess Prices, Quantities, Farm and Other Input Supplier Impacts, and Consumer and Taxpayer Costs
Joe Dewbre, Wyatt Thompson, Sera Chiuchiarelli
Risk Management Education for Executives in the Food and Agriculture Industry
Emily Garwood and Brian K. Coffey
Teaching The Economics of Corporate Social Responsibility: A Mixed Motive Bargaining Simulation Game
Anukul Bhattari and George C. Davis
Demand Dashboards: Interactive Tools to Communicate Consumer Behavior
Justin D. Bina and Glynn T. Tonsor
Using NetLogo to Build an Agent-Based Model for Teaching Purposes at the Graduate Student Level
Bryan Collins and Chyi-Lyi (Kathleen) Liang
An Ignatian Pedagogical Approach to Fostering Conversations on BIPOC Farmland Ownership Through Film Screenings
Jacquelyn D. Wiersma-Mosley, Trey Malone, Logan G. Moss, and Wendell Scales Jr.
Expanding Undergraduate Research Experience: Opportunities, Challenges, and Lessons for the Future
April Athnos, Anna Josephson, Jeffrey D. Michler, and Lorin Rudin-Rush
Faculty Perspectives on Engaging Undergraduates in Agricultural and Applied Economics Research
John Lai, Jerrod Penn, and Misti Sharp
Educational Materials Addressing Industry and Market Developments: Introduction to the Special Issue
David Hall
Unraveling the Reintroduction of Hemp in the United States: A Case Study of the Supply and Demand During the (Re)Birth of an Industry
Jonathan D. Shepherd, Rebecca Hill, William Snell, Tyler Mark, Jane Kolodinsky and Hannah Lacasse
Integrating Agricultural Research into Undergraduate Work Integrated Learning (WIL) Courses
Risti Permani, Md Khairul Hidayatullah Basir, Kodrad Winarno, Bisakha Dewan, et.al
From Zero to Thesis in Two Years: A Curriculum Plan for Engaging Undergraduates in Honors Research
Caleb Stair, Xumin Zhang and Misti Sharp
Undergraduate Research Opportunities in an Applied Economics Program: Expanding Pathways for Economics Majors (and Beyond) at Land-Grant HBCUs
Huan Li, Lyubov Kurkalova, Scott Simkins and Shona Morgan
Undergraduate Applied Microeconomic Research with Demographic and Health Surveys
Seth R. Gitter, Chris M. Boyd, and Raissa Abbasi
Dare to Experiment: The Synergistic Relationship Between Undergraduate Research and Experimental Economics
Carl Nelson-Poteet , Lusi Xie, Kent D. Messer, and Leah H. Palm-Forster
Engaging Students in Open Dialogue about Use of AI Tools in Economics Courses
Zoë Plakias